Tough Mudder’s Livestreaming Growth Strategy
Tough Mudder, the extreme team obstacle course, reached a participation milestone of 2.5M participants within the last year. On the web, the engagement is just as strong: last year, 14.5M viewers across their Livestream and Facebook pages tuned in to their events. Expanding their reach with live video has a real effect on their ROI, with 70K unique viewers translating to 20K visits to their website.
Download our Case Study to learn:
- Grows participation and ROI with live video.
- Scales their live video strategy to reach an ever-growing viewership.
- Turns this year’s web traffic into next year’s increase in ticket sales.