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Tough Mudder’s Livestreaming Growth Strategy

Tough Mudder, a community for hardcore obstacle race/mud run events, boasts a record 2.5 million participants. On the web, the engagement is just as strong: 14.5 million viewers across their Livestream and Facebook pages tune in to their events. Expanding their reach with live video has a real effect on their ROI, with 70,000 unique viewers translating to 20,000 visits to their website.

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